The Great Legacy debate - Radcliffe Consulting – Defining the Future of Legacy Fundraising

Is legacy giving triggered by the heart or the brain? Or both? On 3rd July I will be debating this issue with the awesome Professor Russell James. He is a specialist in scientific research – he is also a Professor (Texas Tech University). I am not a scientist or a professor – I am more of a heart man listening to donors with my brain . We have both been fundraisers, we are now both researchers and advisers. But may be we do not entirely agree with one another. So, we decided we should hold a debate to inform our strategies with the best “call to action”. Full details are on this website (Richard’s speaking at)