It’s a funny old world. I am presenting at the IoF legacy conference on the Good the Bad and the Ugly of legacy fundraising. I have done a similar presentation at the International Fundraising Congress. But this session has lit a touch paper and ignited some emotions, I have asked for examples of good legacy fundraising so praise is prominent. Bad ones in the UK will not be named because that is cruel. But all the responses I have had are emails saying “PLEASE don’t give our charity a bad review – the website/brochure etc is out of our hands” etc etc. So this begs two questions: who REALLY controls the legacy pages of websites/materials and is there anyone out there who is proud of their campaign.
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