Your New Year’s resolution: get on with your bloody legacy campaign before it is too late and so are your prospects. And you can also win a prize – see below! The biggest bugbear in legacy giving is inaction. Intentions are great with 1 in 3 donors saying they WILL do it, actual action is
Why promote legacy giving for supporters of the arts and culture sectors? It’s quite simple really: if you make every one of your stakeholders know you need legacies you will get them. And this blog is going to give you some really easy stuff to do which will cost only a peanut or two. But
http://bit.ly/2lZX3i4 Here is the link and it is all you need! I hope you find this book not only iconoclastic, but also practical and a fun read and full of really useful and good value tips. It is aimed at every fundraiser, anywhere in the world, who is raising money from individuals. The contents list is
A summary of this article was published in Fundraising magazine this month The legacy feature in last month’s Fundraising magazine was great and showed that year on year legacy income is growing. However, I found the title of “Will Wars” and “Still Battles to be done” infuriating. We are witnessing a celebratory legacy explosion which
Stop for a moment. Forget any fundraising crisis. This might be hard considering recent blogs which have included headlines such as: “When fundraising hurts” “relationship fundraising: It’s complicated” “Have we reached boiling point?” “The price we pay for losing sight of the donor” Headlines to do your head in. Fundraising is under the microscope; because fundraising was
Predicting the future for legacy giving is impossible. Somebody called Nick Cannon (no idea who is was) said “Nobody can predict the future. You just have to give your all to the relationship you’re in and do your best to take care of your partner, communicate and give them every last drop of love you
OK so I am angry because I got a letter from a charity today. But then I realise why donors are so angry if they get a letter like the on I got today – probably encouraged by the concept of Relationship Fundraising. Let me tell you my story – it is a very simple one Three
The BBC have just published the top 20 over-used words of 2013 and somewhat amazingly they are almost all related to legacy giving. So (word number 6) the top 20 over used words in 2013 include legacy (number 17) for the first time. Passion was high (number 3) after twerking and selfie. So here are my definitions for the
So dear readers, tell me why 95% of all the donors I met last week have a Will but when I met some high net worth individuals only 50% (yes really) have a Will. Blow me down with a feather, it just proves you will never know at which stage anyone is in their testamentory
What I find so amazing are the extraodrinarily fascinating ideas charity stakeholders have in focus groups. Perhaps it is because they are NOT fundraisers that they have such creative and iconoclastic ideas. Perhaps at last really new and good campaigns will help grow the sector with no thanks to fundraisers!