Legacies: The truth the whole truth and oops! Donations and appeals: You send them out. You get a response. You know ROI. You measure success. Legacies: You send the appeals out. The response is true unknown: there is no hurry and it is private and there is no transaction. And the contact/engagement maybe only with
2022 – make this the year your leaders really understand the simplicity of raising a fortune through legacies And do your prospects realise they can be part of the solution? Richard Radcliffe FCIoF Cert. Founder Radcliffe Consulting. Feel free to email me: richard@radcliffeconsulting.org and I will send a copy of this blog for you to
Bear with me. Kierkegaard the 19th Century theologian and Philosopher said “Life can only be understood backwards; but it must be lived forwards” It was 38 years ago when I was sitting at my desk as Director of Fundraising and Public Affairs at the Order of St John that I got a call from the
Why 1 Why do so many charities seem to “copy the big ones”? It is interesting to note that many of the largest charities in the UK have NOT witnessed growth in legacy income in the last five years. And yet legacy income has almost doubled in 13 years for the sector with a doubling
For over 30 years I have been unflinching in my commitment to grow legacy giving. Legacies are the ONLY source of funds which enable long term financial health and security. Legacies are a security blanket, a treasure trove to dip into to GROW or to protect your charity in times of emergency. Individual giving does
The aim of this blog/rant/bombast is to put a bomb under legacy marketing and communication staff/agencies/advisers and destroy barriers which have been in existence for longer than even I can remember. Which is quite a while. It is based on conversations with over 30,000 donors and other stakeholders. Let me ask you some serious questions:
Tonight – Saturday 30th October – our Prime Minister announced a one month lockdown. The short term is known – the medium/long term is not. We are going backwards, for the sake of a better future – hopefully. What does lockdown mean? More time at home – without friends and family More isolation More depression
Firstly, this blog does not apply only to Zoom but is generally addressing what might become a serious issue with all video-calling interfaces when considering supporter engagement. This blog was triggered by my experience of feeling knackered after a daily dose of five hours+ on four “virtual” days running. As the pandemic continues with no
I have not a clue how you all are. And you have no idea how I am. But one thing is for sure: none of us knows when the end is for this bloody virus! Second spike? Winter spike? Third spike? Where can we go and where can’t we go and with whom? During the
Every day of every year for the last 30+ years I constantly yearn to learn MORE. The best way would be to interview the dead but that is not yet possible……. I hope I never believe I know everything. But where can we get the best most evidenced information so we can learn more? Whilst