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      6 November 2019

      The legacy adventure

      As I depart (for Australia – not from this world!) my mind is buzzing. Why? I will be absorbing different mindsets from donors and fundraisers and striving to find new solutions to increase legacy giving. The moment I am not on a journey of discovery will be a sad day even after 30 years in

      • By : Richard Radcliffe
      • Best Practice, Our Blog, Tips, Wills
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      14 October 2019

      Still learning after 30 years

      But the final hurdle……. 8 hotels. 4 countries. 3 weeks. A gruelling schedule but what I love about my job is that after 30 years I still have loads to learn and achieve. It’s like being in a race which just gets better. My determination to win gets stronger every year. But there are some

      • By : Richard Radcliffe
      • Best Practice, Contested Wills, Legacy Strategy, Making the ask, Our Blog, Wills
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      22 July 2019

      Information Misinformation and useful Information

      “Statistics are used like a drunk uses a lamppost: For support not illumination” I am not sure who said this but it is perfect for the world of legacies. I do it all the time. Back in 1987 I was a Director of CAF and took on a fascinating role: leading the new edition of

      • By : Richard Radcliffe
      • Legacy Strategy, Making the ask, Tips, Wills
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      10 June 2019

      When will younger generations understand older people?

      Fundraisers are generally young. Staff in communications departments are definitely young. Do young people REALLY understand older generations? I certainly didn’t in my 30’s, nor in my 40’s. Not even in my 50’s but in my 60’s my mindset has changed and I see myself differently – even if I feel 25. “60-somethings are going

      • By : Richard Radcliffe
      • Alerts & Updates, Best Practice, Legacy Strategy, Tips
      • 1 Comment
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      4 March 2019

      Don't Write thank you letters

      Yes. I am serious. 99% of thank you letters are boring. A thank you letter does not give the final outcome of the appeal you communicated. A prompt thank you for a donation is meaningless. And often unwanted. A later letter – an impact letter – with full outcomes from the appeal – is far

      • By : Richard Radcliffe
      • Alerts & Updates, Best Practice, Legacy Strategy, Making the ask, Tips
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      18 December 2018

      2019 the challenge and potential

      This is the most exciting time to grow legacy income we have witnessed for generations. with at least 1 in 3 baby boomers wanting to leave a legacy to their favourite causes. But this new generation of legacy donors are so different to past generations. So the top tips for 2019 1 – Do not

      • By : Richard Radcliffe
      • Legacy Strategy, Making the ask
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      1 October 2018

      Respect the intelligence of your prospects

      What really annoys me at the moment is: special Will making offers. In my view most of them are deeply patronising and assume I am too stupid to have one (as a tail end baby boomer). What Is more, these “special offers”, which are not really special at all, are often attracting the least good

      • By : Richard Radcliffe
      • Best Practice, Contested Wills, Legacy Strategy, Making the ask
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      5 July 2018

      Thank you IoF

      At the Institute of Fundraising Convention I was awarded the Lifetime Contribution to Fundraising Award. WOW I was totally overcome – even gobsmacked. At the ripe young age of 26 I found myself as Director of Fundraising of the Order of St John (St John Ambulance and their Ophthalmic Hospital in Jerusalem). I really had

      • By : Richard Radcliffe
      • Alerts & Updates, Best Practice, Legacy Strategy
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      27 April 2018

      How the wisdom of “ageing brains” changes donor behaviour

      Never ever before have I had any will power – for decades I have been weak willed. I have always enjoyed my food and drink far too much and in the past had a few other typical addictions too. The same applies to my four older brothers. And my late Mum too. But just before

      • By : Richard Radcliffe
      • Legacy Strategy, Wills
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      people looking iPad
      7 March 2018

      User generated content in real-time will have multiple touch.

      Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from

      • By : radcliffeconsulting
      • Our Blog
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