Blog - Page 3 of 12 - Radcliffe Consulting – Defining the Future of Legacy Fundraising

10 June 2019

When will younger generations understand older people?

Fundraisers are generally young. Staff in communications departments are definitely young. Do young people REALLY understand older generations? I certainly didn’t in my 30’s, nor in my 40’s. Not even in my 50’s but in my 60’s my mindset has changed and I see myself differently – even if I feel 25. “60-somethings are going

By : Richard Radcliffe
Alerts & Updates, Best Practice, Legacy Strategy, Tips
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4 March 2019

Don't Write thank you letters

Yes. I am serious. 99% of thank you letters are boring. A thank you letter does not give the final outcome of the appeal you communicated. A prompt thank you for a donation is meaningless. And often unwanted. A later letter – an impact letter – with full outcomes from the appeal – is far

By : Richard Radcliffe
Alerts & Updates, Best Practice, Legacy Strategy, Making the ask, Tips
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18 December 2018

2019 the challenge and potential

This is the most exciting time to grow legacy income we have witnessed for generations. with at least 1 in 3 baby boomers wanting to leave a legacy to their favourite causes. But this new generation of legacy donors are so different to past generations. So the top tips for 2019 1 – Do not

By : Richard Radcliffe
Legacy Strategy, Making the ask
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1 October 2018

Respect the intelligence of your prospects

What really annoys me at the moment is: special Will making offers. In my view most of them are deeply patronising and assume I am too stupid to have one (as a tail end baby boomer). What Is more, these “special offers”, which are not really special at all, are often attracting the least good

By : Richard Radcliffe
Best Practice, Contested Wills, Legacy Strategy, Making the ask
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5 July 2018

Thank you IoF

At the Institute of Fundraising Convention I was awarded the Lifetime Contribution to Fundraising Award. WOW I was totally overcome – even gobsmacked. At the ripe young age of 26 I found myself as Director of Fundraising of the Order of St John (St John Ambulance and their Ophthalmic Hospital in Jerusalem). I really had

By : Richard Radcliffe
Alerts & Updates, Best Practice, Legacy Strategy
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27 April 2018

How the wisdom of “ageing brains” changes donor behaviour

Never ever before have I had any will power – for decades I have been weak willed. I have always enjoyed my food and drink far too much and in the past had a few other typical addictions too. The same applies to my four older brothers. And my late Mum too. But just before

By : Richard Radcliffe
Legacy Strategy, Wills
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7 March 2018

User generated content in real-time will have multiple touch.

Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from

By : radcliffeconsulting
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7 March 2018

Nanotechnology immersion along the information will close.

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7 March 2018

Collaboratively administrate empowered markets networks.

By : radcliffeconsulting
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7 March 2018

Capitalize on low hanging fruit to identify a ballpark value.

By : radcliffeconsulting
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