It’s a funny old world. I am presenting at the IoF legacy conference on the Good the Bad and the Ugly of legacy fundraising. I have done a similar presentation at the International Fundraising Congress. But this session has lit a touch paper and ignited some emotions, I have asked for examples of good legacy
Here I am watching the Olympics. Why do I like the discus and hate the shot put? Why do I like athletics and am bored by football? Why do I like the idea of a cash legacy and NOT a residuary legacy? Cash legacy has a sense of control. The discus is beautiful the shot
Just back from 4 days at the Cambridge Folk Festival (or Folk Vegetable as my two young daughters called it). AWESOME and camping is just so “family buidling” (I mean getting on together rather than having another child!) BUtthe worst moment was an older folk singer – he was just so dreadful it was said.
I asked two friends today which stories they remembered from the free newsaper Metro. Both said the story of the man who was arrested with 25 tins of spam in his trousers. Does this mean our legacy communications should all start with the strangest legacies? The answer in my view is definitely YES
It is Saturday morning and I am out campaigning against an “environmental development”. As I wonder through a village collecting surveys what reaction do I get? I see this man waving at me whilst he ignores my knocks. I see people cowering behind doors. “Are you a Jehovah’s witness?”. NO I just want your completed
Amazing to hear on Radio 4 that 8 million of us in our current UK population are likely to reach 100 in age! SCARY How lives have changed. I heard this on the way ot the Lake District (on business). I got to my hotel . 14 people in the restuarant that evening; 13 people
Just left my legacy session. I asked: what prohibits really good legacy fundraising? Interestingly it was lack of resources. For some reason I had thought: Trustees, CEOs, DFRs but no – it is resources. Or is it the TRUSTEES and CEOs blocking the investment?
Just leaving Canada and reading Rusell James’s research. Wish I had been there. It seems to me that this research absolutely confirms the link between legator and the cause. Best legacy campaigns always try to re-ignite memories so that the motivation can be reflected onto the prospect. – great stuff. What has blown me away
I am about to fly to Calgary (weather 15 degrees) then four more flighte finishing in Toronto (weather 45 degrees – seriously). It is a legacy business trip so I will see: a room a plane (economy) and a hotel. 5 flights in 5 days = must make sureI have my life insuracnce policy up