I am at my wits end to find a good legacy pages on a charity website. I have looked at over 400 websites (small and large charities covering every causal area) in the last 18 months so that in my courses I can give some great examples. But I REALLY struggle. Amnesty has a great
In only the last two days I have met so many people who have had really bad experiences with Wills, families and charities it is enough to make me cry. These are examples of really insensitive charity communications without any regard for families. Then a few hours later I meet a truly lovely older female
charities spend a lot on branding or rather re-branding. This can have a really detrimental effect on legacy income because the older generations get confused by the change (if it is radical and involves aname change) and is also seemingly expensive. It can also have side effects and one example I saw on a lorry
This tour is going to be great! Four amazing top international speakers (Guy Mallabone, Simone Joyaux, Stephen Pidgeon and me) taking fundraisers from Acquisition to major gifts to legacies with a really good dolop of strategy. What more could you ask? Live webcast goes March 21 from Toronto: you can log on from your desk
Trust and confidence in charities and their fundraisingThe fact that two news items hit the headlines on the same day last week seems an interesting coincidence: individual giving is down by £2.3 billion (NCVO/CAF) and the launch of the Code of Fundraising Practice by the Institute of Fundraising.As far as individual giving is concerned a
I was tweated by a charity asking me to “promote their charity”. I refused because that is not what I do. I got a rather strange tweat back. So I decided to research them. Their website criticises another charity and the website has no registered charity number. This possible scam really really annoys me because
Following the horrendous floods on the East Coast of America will people rush and write their Will? And will they include a charity which helped them recover (such as the American Red Cross). Natural disasters seem to have this reaction because we suddenly realise we are not immortal. In 4-7 years (typical time lag) it will
Elizabeth Kubler Ross was an amazing, but maybe slightly strange or different, person who helped define our cycle of feelings towards death and dying (denial, anger, bargaining, depression, acceptance). When my Mum was alive I talked to her a lot about this. My Mum was full of faith (Catholic) and she agreed with this cycle
So is there anyone out there who feels that they have instant solutions as to how to measure effectively, truthfully and meaningfully ANY form of legacy marketing. As I get older (I nearly said wiser but stopped) or more cynical (I think I mean pragmatic) I begin to realise ALL measurement is totally misleading. It
I have just got back from a great family holiday on the French island of Ile de Re (just off the French west coast) – it is totally stunning. But never have I felt so poor. Every Brit we met owned loads of houses – the classic moment was when one person said “we own