The end of a year and beginning of a new one is the perfect time to think of the year ahead. What is my vision for the year and beyond? What are my clients’ visions? And what are the visions of legacy prospects?
I might be stupid but I always thought 2020 was “perfect vision”. It isn’t! it is normal vision. It is the amount of visual acuity we can EXPECT to achieve.
To me that is not good enough. Oops it is hard to read this – hold one whilst I get my glasses. Got them now – and I can see what I am writing. 10 years ago I did not need glasses. Please note I am typical and have lost 60% of my light into my eyes since I was aged 20 which means my eyes tire as I read – which is why most prospects give up reading your/my communications.
I can also see where I am driving when using glasses which helps me see where I am going. So, they are not just an aid but a safety device!
And I want to know not only where I am going but where my clients are going too.
No charity has a perfect vision. Some have no long vision at all. Which means I do not have a clue as to why my legacy is needed. This common omission results in minimising legacy income potential. And boy do I mind the gap when there is no vision. I mind it dreadfully. On average I will die in 22 years. What is your vision “beyond me” – because that is why I am considering leaving a legacy.
I EXPECT my legacy to make a difference. With no vision my expectations area bit unfocused (like my sight) so I will look elsewhere to invest in a charity’s future.
Why so we have this problem? Because most charity leaders vision stops at the end of their tenure. They will be absent, missing, removed, gone, dead by the time most of legacies have been received.
How short sighted is that? They should be given glasses – even telescopes. They care not about the future beyond their death. Shame on them.
I hope you have a great 2020 with a more-than-normal vision for your legacy prospects.